The World Free Zones Organization (World FZO) and Laava are delighted to announce our global strategic partnership. The partnership will commence with the deployment of a unique Laava Smart Fingerprint® on every World FZO member’s accreditation certificate, worldwide.

The World Free Zones Organization is committed to boosting economic prosperity for its members and the 3 million businesses that operate through them, by improving trade, transparency and efficiency. Safety, compliance and ethical behavior are key priorities, anchored by a foundation of trust.

The World Free Zones Organization has chosen to partner with Laava to deploy its Smart Fingerprints® as the official digitally verifiable ‘on-certificate’ trust mark of the World FZO, enabled by Laava’s secure, scannable and patented optical authentication technology.

Developed in collaboration with Australia’s leading scientific research institution, CSIRO, the Laava Smart Fingerprint® is the upgrade from the QR code, and uses next generation technology which is secure by design - while also being globally scalable.

Both organisations view this partnership as a critical enabler in fostering the trust and transparency which is crucial to achieving frictionless and secure global trade. The partnership with Laava providing a key pillar in World FZO’s “Safe Zone Certification” initiative.

These themes will feature heavily in World Free Zone Organization’s 7th Annual International Conference & Exhibition 2021 - which commences Monday 21 June in Dubai, UAE and virtually.