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World Free Zones Organization and Laava Partnership Announcement


The World Free Zones Organization (World FZO) and Laava are delighted to announce our global strategic partnership. The partnership will commence with the deployment of a unique Laava Smart Fingerprint® on every World FZO member’s accreditation certificate, worldwide.


The World Free Zones Organization is committed to boosting economic prosperity for its members and the 3 million businesses that operate through them, by improving trade, transparency and efficiency. Safety, compliance and ethical behavior are key priorities, anchored by a foundation of trust.


The World Free Zones Organization has chosen to partner with Laava to deploy its Smart Fingerprints® as the official digitally verifiable ‘on-certificate’ trust mark of the World FZO, enabled by Laava’s secure, scannable and patented optical authentication technology.


Developed in collaboration with Australia’s leading scientific research institution, CSIRO, the Laava Smart Fingerprint® is the upgrade from the QR code, and uses next generation technology which is secure by design - while also being globally scalable.

Both organisations view this partnership as a critical enabler in fostering the trust and transparency which is crucial to achieving frictionless and secure global trade. The partnership with Laava providing a key pillar in World FZO’s “Safe Zone Certification” initiative.


These themes will feature heavily in World Free Zone Organization’s 7th Annual International Conference & Exhibition 2021 - which commences Monday 21 June in Dubai, UAE and virtually.

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